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Market Intelligence

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Market intelligence plays an outstanding role among the marketing activities of the Hungarian Tourism Plc. The Department of Market Research seeks to provide up-to-date and comprehensive information about the main trends, performance and characteristics of the world's, Europe's and Hungary's tourism in order to help decision-making both for destination managers and enterpreneurs. In the framework of the research activities, the Hungarian Tourism Plc. analyses international and domestic tourism trends, the performance of Hungary's source markets, furthermore tourism products. Research activities include primary and secondary studies, as well.
The series of image studies started in 2000 included France, Spain, Belgium, Italy, Poland, United Kingdom, USA, Austria, Germany, the Netherlands and the Nordic countries (Denmark, Finland, Norway and Sweden). The objective of these studies is to survey the image and awareness of Hungary as a tourist destination, and the travelling habits of (potential) visitors from the main and emerging source markets. Hungarian Tourism Plc. conducts a survey of the travelling habits of the Hungarian population on a yearly basis. The most important tourism products i.e. Budapest, the Lake Balaton, health tourism and MICE tourism plays an outstanding role in the research activities, as well.
Dissemination of the research results and market information is shared via different channels including the internet, direct mail, travel trade press, presentations, and personal consultation.
Information available in English include the e-publication Tourism in Hungary and Facts & Figures about Hungary's tourism performance.
For further information please contact:
Hungarian Tourism Plc. Department for Market Research
H-1115 Budapest, Bartók Béla út 105-113.
Phone: +36 1 488-8710
Fax: +36 1 488-8711