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Chinese media on MICE in Hungary

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Chinese media experts visited Hungary to take a look on the conditions of MICE tourism in Hungary. They found the possibilities satisfying.

Hungary Tourism Plc.’s agency in Beijing along with the Hungarian Convention Bureau organized the first MICE (meetings, incentives, conferencing, exhibitions) study tour for representatives of the Chinese media. The goal was to represent the values and possibilities of Hungary’s conference and business tourism. The program was successful and the participants were satisfied with the Hungarian conditions.

Ten Chinese media experts travelled to Hungary for a 6 days roundtrip and visited the main conference centers and MICE products in the country. Organizers paid special attention on countryside venues beside the well known and popular ones in the capital. So the group visited Siófok, Balatonfüred and Egerszalók as well. Participants had the chance to interview local managers, heads of Chinese companies in Hungary.

Visitors said they were excited and also surprised about how well advanced Hungary was. They said they found everything in the country necessary for the MICE tourism. (Source:

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